Because great teams are Built Different.

Because great teams are Built Different.

Recruitment for startups. Built by founders, for founders.

Recruitment for startups. Built by founders, for founders.

Do you want scaling to be simple?

Do you want scaling to be simple?

Testimonials

Hires that move the business.

We help founder-led teams land the people who ship product, unblock growth, and raise the bar.

Our Services

Three ways founders hire. One standard of execution.

Three ways founders hire. One standard of execution.

Different stages demand different approaches. We help you choose the right model, not sell you the most expensive one.

Built by founders, for founders.

Different stages demand different approaches. We help you choose the right model, not sell you the most expensive one.

Built by founders, for founders.

Madelon @ Ksyos

Madelon @ Ksyos

Madelon @ Ksyos

"Will is the person you can rely on when you are in need of help. In all our time working together, he always pulled through. I can describe Will as persistent, driven and social. He is friendly, positive, thinks with his clients and goes that extra mile to get the desired results. I definitely recommend to work with Will."

"Will is the person you can rely on when you are in need of help. In all our time working together, he always pulled through. I can describe Will as persistent, driven and social. He is friendly, positive, thinks with his clients and goes that extra mile to get the desired results. I definitely recommend to work with Will."

Nik - AI SaaS Start Up

Nik - AI SaaS Start Up

Nik - AI SaaS Start Up

"Will doesnโ€™t just find talent - he helps founders make better hiring decisions.


Clear thinking, founder-level honesty, and a genuine focus on outcomes. Easily one of the most effective hiring partners Iโ€™ve worked with in early-stage startups."

Jeroen - AgTech StartUp

Jeroen - AgTech StartUp

Jeroen - AgTech StartUp

"Will is not a recruiter you brief and hope for the best.

He thinks like a founder. He pushes back when the hire is wrong. He forces clarity when the role is vague. And he cares far more about the long-term outcome than filling a seat quickly.


What stood out most was how embedded he became in our business. He understood the product, the stage we were at, and the type of people who would actually thrive here. The result was hires that raised the bar, not just filled gaps.


If hiring matters to your startup, Will is the person you want in the room."

The Founders Journal

Think differently about building companies

Think differently about building companies

Our blog shares real-world insights on building and scaling early-stage companies, from consultants working hands-on with founders

Our blog shares real-world insights on building and scaling early-stage companies, from consultants working hands-on with founders